year / anno
2016
/

project by / progetto di
architetta Francesca Perani

/

collaborators  / collaboratori

interior designer Ilenia Perlotti/

photo  / foto
Francesca Perani
/
location / luogo
Italy – Albino
/

type / tipologia intervento

set design – art direction

/

set up

tappezzeriazanchi

/
sewing
Sartoria Pan

/

light consultancy
Telmotor
with Santa&Cole

/
cover picture
ilenia perlotti: inspirational concept * St Vincent featuring Digital Witness

/

client / cliente
MULTI / MULTICONSULT

Giovanna Ricuperati

/
dimension / dimensioni

200 sqms

/

Status: completed

/

subtle and dynamic Brand’s logo celebration
Installation dedicated to the re-branding launch of MULTICONSULT marketing agency:
3 spaces dressed up for the night: Entrance / Meeting Room / Conference Room
ENTRANCE:
Identity as (multi-) transparency
A diagonal partition cut the entire environment and creing striped plays of light. The shape of the logo emerges through vertical slats drawn through colored ribbons.
The chosen multiple media identify with the renewed image of the brand: a single structure redesigns the purely functional space through a subtle and dramatic language:an hanging fringe with which users participate in the creation of a new dynamic dimension of the brand.
CONFERENCE ROOM:
Identity as sharing
Lights and informal stools welcome guests to a convivial and festive open space: conversations arise in a pleasant mood under soft lighting. The new logo is playfully re-proposed in the space by the multi application of stickers on tools and windows
MEETING ROOM:
Identity as reflection
In the center of the room, a white oval table narrates quotes by Maurizio Rossi. An intimate space in which pause to reflect on the words dedicated to IDENTITY