year / anno
2017

/

signage design project by / progetto di
architetta Francesca Perani

/

interior design 
bloomscape architecture
/
collaborators / collaboratori
interior designer Ilenia Perotti
/
photo / foto
Francesca Perani
/
location / luogo 
Italia – Milano
/
type / tipologia intervento
environmental grahics
/
client / cliente
privat
/
dimension / dimensioni
1400 sqms / 5 floors

/

signage – by – design / a – copy – content – approach – to – creative – office – user – experience.

A modern working office based on a rennovated 90′ building located in a very central area of Milan recently restyled by Bloomscape studio.
The Company represent a leading international brand and design consultancy network that places strategic rigor and creative excellence right at its heart.
Signage Design apply here in a very gentle way but indeed with a very brazen attitude. A minimal approach, a not-invasive graphic design
combined by an unexpected humour.
Orientation signage favour a geometric look where where the clear layouts directory is empowered by recognizable arrows.
The way finding stimulates the whole environment with it’s biting copy and material simplicity and consistency.
Brown, a contemporary and versatile typeface that follows in the footsteps of modernism, elegant and serious works here for large and small use dressing the environment with a timeless contemporary style based on a creative content strategy.